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7. Gap Analysis / Cross Selling

Before Investing in New Patient Acquisition Focus on Maximising Sales to Existing Patients

The average practice can increase sales by 40% selling more to existing patients.

  • Learn how to segment and analyse patient list and sales data to identify the missed opportunities to ‘plug the gaps’ in your patient purchase profile.

  • Discover why most practices fail to maximise their sales to existing patients AND how you can avoid making the same mistakes.

  • Understand which patients currently purchase treatments or services and create a forecast and a plan to increase sales to existing patients.

  • Discover how Pareto’s 80/20 rule will help you to establish how much cash and lost income you are leaving on the table.

  • Discover how to grow your practice click the Book Now button. The Dental Business Growth Programme is delivered over 12 Weeks online; each session is 45 minutes with extra time for live Q&A. 

  • Free to Attend: Future programmes (starting 2026) will be charged at £297+VAT.

“That was brilliant, what an obvious and simple way to engage the whole team in the process. I cannot wait to put this into practice in our business”.

The power of Gap Analysis and Cross Sales

  • KNOWING YOUR NUMBERS IS CRITICAL
  • PLAN FOR CHURN, & WORK TO REDUCE IT
  • MAXIMISE CROSS-SALES OPPORTUNITIES
  • PLUG THE GAPS
  • IDENTIFY AND SATISFY UNMET NEEDS
  • BUILD YOUR FORECAST INTELLIGENTLY
  • COMMUNICATE, COMMUNICATE, COMMUNICATE…

Live Session Overview