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8. Transaction / Transaction Value

Income = Number of Treatments x Average Treatment Value Increasing Income = Increase Treatment Number & Value

To increase income, you need to focus on increasing average treatment No. & Value.

  • You can’t manage what you don’t measure, so you need to continually measure Average Treatments per Customer and Average Treatment Values.

  • Make sure your team ‘owns’ these numbers and works to increase them continually.

  • Discover the optimum way to increase both drivers and make it into a repeatable process delivering a consistent, repeatable patient experience.

  • Agree on your goals for growth, systematically look for improvements, celebrate and reward success to incentivise your team to stay focussed on the goal.

  • Discover how to grow your practice click the Book Now button. The Dental Business Growth Programme is delivered over 12 Weeks online; each session is 45 minutes with extra time for live Q&A. 

  • Free to Attend: Future programmes (starting 2026) will be charged at £297+VAT.

“I was struggling to know how we could increase income, thank you. We now have a clear roadmap for increasing income through tracking and improvement as a team”.

Continually improve lifetime patient value.

• MAKE YOUR SCOREBOARD VISIBLE TO ALL
• KEEP ASKING:
 . How can we grow treatment values?
 . How can we grow purchase frequency?
• MAKE THE TEAM ‘OWN’ THEIR NUMBERS
• RECOGNISE AND REWARD SUCCESS
• GAMIFY THE PURSUIT OF IMPROVEMENT
• SYSTEMISE AND IMPROVE THE PROCESS

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