Key Non-Financial KPIs for Managing Technological Changes

In the rapidly evolving creative industry, staying ahead of technological changes is essential for maintaining competitiveness and delivering innovative solutions to clients. While financial metrics help you budget for new technologies and assess their impact on your bottom line, they don’t capture the full picture of how well your business is adapting to these changes. To gain a more comprehensive understanding, it’s important to track non-financial key performance indicators (KPIs) that reflect the effectiveness of your technology adoption and its integration into your business processes.

Non-financial KPIs can provide valuable insights into how your team is adapting to new tools and technologies, the impact on productivity, and overall client satisfaction with the tech-driven improvements. By closely monitoring these indicators, you can identify areas where additional support or training might be needed, ensuring a smooth transition and maximising the return on your technology investments. This proactive approach not only helps you stay competitive but also enables your business to leverage new technologies effectively, driving innovation and growth.

Below, we outline the most critical non-financial KPIs that your creative business could track to better manage technological changes. By focusing on these key metrics, you can ensure that your business remains agile, innovative, and well-prepared to meet the demands of an ever-changing digital landscape.

 

Suggested Non-Financial KPIs for Managing Technological Changes

Technology Adoption Rate

What It Measures: The percentage of your team that has successfully adopted and are using new technology tools or platforms.

Why It’s Important: A high adoption rate indicates your team is effectively integrating new technologies into their workflows, which is crucial for maintaining productivity and staying competitive.

Training Completion Rate

What It Measures: The percentage of employees who have completed training programmes related to new technologies.

Why It’s Important: Ensuring that all team members are properly trained on new tools is essential for maximising the benefits of technological investments and reducing the risk of errors or inefficiencies.

Employee Profficiency Level

What It Measures: The overall skill level of employees in using new technologies, often assessed through post-training evaluations or performance assessments.

Why It’s Important: High proficiency levels mean your team can fully leverage new tools to enhance productivity and deliver high-quality work.

System Downtime

What It Measures: The amount of time that new technology systems are unavailable or experiencing issues.

Why It’s Important: Minimising system downtime is critical for maintaining operational efficiency, minimising user frustration and ensuring that technology investments support, rather than hinder, business activities.

Client Satisfaction With Technology Driven Services

What It Measures: The overall skill level of employees in using new technologies, often assessed through post-training evaluations or performance assessments.

Why It’s Important: High proficiency levels mean your team can fully leverage new tools to enhance productivity and deliver high-quality work.

Speed Of Implementation

What It Measures: The time it takes to fully implement new technologies across the business.

Why It’s Important: Faster implementation allows your business to start benefiting from new technologies sooner, which can improve productivity and competitiveness.

Cost Savings From Technology Adoption

What It Measures: The reduction in costs achieved using new technologies, such as increased efficiency or reduced manual processes.

Why It’s Important: Measuring cost savings helps you fully understand and assess the financial impact of technology adoption and justify further investments.

Innovation Rate

What It Measures: The rate at which new ideas or services are developed and launched because of your adoption and use of new technologies.

Why It’s Important: A higher innovation rate suggests your technology investments are driving creativity and enabling your business to offer cutting-edge solutions.

Employee Feedback On Technology

What It Measures: The level of satisfaction and feedback from employees regarding the new technologies they use.

Why It’s Important: Understanding employee feedback helps you and your team identify any issues or areas for improvement, ensuring technology supports, rather than frustrates, your team.

Operational Efficiency Gains

What It Measures: The improvements in operational efficiency directly attributable to new technology implementations, such as faster project turnaround times or reduced errors.

Why It’s Important: Tracking efficiency gains shows how well your business is leveraging technology to streamline operations and enhance overall performance.

 

As with all KPIs and goals in general, ‘less is more’, so ideally you will select the handful of KPIs that are of greatest importance to the business to track and report on at top level management.  The further down the organisation you go, some of the more granular KPIs are likely to be ideally for middle or junior level management and of course for team members.

The list below is not intended to be comprehensive; this is provided purely to help with the process of selecting those KPIs that are most relevant to your unique circumstances.

In summary:  By regularly tracking these non-financial KPIs, your creative business can gain a comprehensive understanding of how effectively it is managing technological changes. These insights will enable you to make informed decisions that ensure your business remains competitive, innovative, and well-prepared to adapt to the evolving digital landscape.