Accountant & Business Strategist
Donna is a seasoned accountant and business advisor based in London with over 30 years of experience, specialising in providing financial direction and strategic advisory solutions to SMEs.
Contact Donna | Website | Phone
Background & Experience
With over 30 years in practice, Donna has built a solid reputation for delivering tailored financial guidance and strategic advice across diverse industries. With a keen eye for detail and the ability to communicate complex financial matters, she helps business owners and management teams gain clarity and control over their financial landscape.
Professional Journey & Personal Approach
Throughout her career, Donna has worked with a wide range of businesses, helping them overcome financial challenges and achieve sustainable growth. She is known for her hands-on approach, working closely with business owners to understand both their strategic goals and financial intricacies. Her advisory firm, Nexa FD, specialises in providing strategic advisory services to businesses that need help with financial management and achieving long-term growth and profitability.
Donna’s work goes far beyond traditional accounting. She leverages her deep understanding of financial and business management systems to drive significant improvements in her clients’ operations. For example, Donna identified reporting, planning and forecasting limitations during a recent migration from Sage 50 to Sage 200 and helped the business transition smoothly through critical system changes. She worked with VFD Pro to achieve a bespoke reporting solution.
She genuinely cares about the people she works with and aims to empower them with the tools and knowledge to make informed decisions, driving sustainable business success.
Core Values & Client Focus
Donna is committed to helping businesses thrive. She is particularly passionate about working with clients who value collaboration, are open to innovation, and are eager to embrace the potential of strategic financial planning. She also partners with an offshoring company to offer offshore staffing solutions, addressing the growing resourcing challenges UK businesses face in finding skilled financial staff.
“I believe that every business deserves a clear financial path to success. My mission is to simplify the complex, enabling business owners to take charge of their future with confidence and clarity.”